The Street -
16 Dec 2014 14:00
NEW YORK ( TheStreet) -- McDonald's , Burger King and Starbucks all were reminded this year of fast food's golden rule: Price matters. After some high-profile new fast food launches late in 2013, McDonald's, Burger King and Starbucks were all forced to wipe them off the menu in early 2014. McDonald's found out quickly -- by February -- that it couldn't sell giant spicy chicken wings for $1 apiece. Burger King, which is likely to create new Tim Horton's products in 2015 after it finalizes its ...
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